Sunday, October 18, 2009
New Web series shot on CANON 5dmk2
I directed this series of videos for American Airlines new website called www.blackatlas.com. The project is a social networking site developed by Burrell Ad Agency out of Chicago, Juxt Interative and American Airlines targeted at the African American traveller. Nelson George, my frequent collaborator, friend, co-director and co-producer for our upcoming feature documentary (STAY TUNED), is the host and editor of the site. We shot the entire series on the Canon 5d Mark II. The first videos were shot in Barcelona, Madrid, Milan, Rome, Miami, LA and Jamaica. We will be continuing to travel to more destinations through next year...
And for you tech nerds like myself out there, my kit includes Cavision shoulder mount, Beachtek dxa-5d, sennheiser g3 wireless mics, sennheiser ME66, lenses are 24-70mm/2.8L, 50mm 1.4, 85mm 1.8, 70-200mm/2.8, lensbaby composer (for artsy shots), hoodman loupe which i outfitted with velcro, litepanel micro, manfrotto 190cx 501hdv head, Lowepro Slingshot 200a.
Normally I shoot with a DP but because of the quick turnaround and sometimes run and gun style of the videos, I chose to shoot myself. This kit is amazingly portable and since my lenses are fast and low light, I was able to use available light 90% of the time. I do believe these DSLR hybrid systems are going to revolutionize our industry. I literally could carry all of my gear through the airport in a tiny backpack.
I have to say, having shot with all of the prosumer HD cameras from HVX200, EX3 and EX1 this camera blows them away in terms of image.
One downside is the audio options. I used the Beachktek DXA-5d which is specially outfitted for this camera and allows you to disable the AGC as well as attach pro mics. Since you can only monitor what goes into the beachtek and not what goes into the camera itself, you have no way of knowing what you are actually recording. I like the way it is designed but the connector has already given out. Very disappointed. I think I am moving to a two system with either the Tascam DR-100 or the ZOOM.
check it out. www.blackatlas.com